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How DQuadrat Living Saved 26 Hours per Month with AI Review Replies
From spending 33 hours each month responding to 400-500 reviews, to reducing this grueling task to a mere 6 hours - DQuadrat Living achieved this extraordinary result with the help of MARA. With added benefits of cost savings and increased employee satisfaction, this is how they did it.
Key achievements of DQuadrat Living with MARA:
- Massive time savings of 26 hours per month.
- Significant cost savings of 1100 EUR/month.
- Reduction in workload and stress for staff managing reviews.
- Enhanced guest satisfaction due to swift and efficient review responses.
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The Company
DQuadrat Living GmbH is a dynamic and growth-driven hospitality company, known for creating spaces that inspire happy moments. The company's mission transcends beyond just providing a place to work; they are dedicated to creating a living space that fosters professional growth and personal fulfillment for their employees. This commitment to their team has resulted in an inspiring group of individuals who work cohesively and contribute positively to the company's atmosphere.
The company manages a diverse portfolio of hospitality brands, catering to various target groups. From the maritime elegance of HARBR. hotel & boardinghouse for discerning business travelers to the budget-friendly Das Schlafwerk for the cost-conscious, and BE:AT student homes for students seeking modern and affordable living. In 2022, DQuadrat Living further expanded their portfolio by partnering with Accor to manage the ibis budget Ludwigsburg.
DQuadrat Living's vision is to grow sustainably and become one of Germany's leading hospitality providers and employers. The embodiment of their strong values in their daily operations and decision-making processes not only creates a positive and supportive environment but also drives their commitment to delivering exceptional performance.
The Problem
DQuadrat Living grappled with an exhaustive task of addressing 400-500 reviews each month. This required the managerial team to dedicate approximately 33 hours monthly. The employees responsible for managing reviews experienced workload and stress, with significant distraction from their daily tasks.
The Solution
The implementation of MARA's AI Review Assistant transformed DQuadrat Living's review management process. Initially, MARA’s Copy & Paste Generator was launched in April 2023. The user-friendly nature of this system meant that no time was wasted on implementation. However, a full transition to MARA was not immediately possible due to the lack of connection with Booking.com.
But MARA’s team, known for their customer-centric development, quickly resolved this issue. As a result, MARA soon became the chosen reputation management system for DQuadrat Living.
1. Result: Massive Time and Cost Savings
By using MARA, DQuadrat Living was able to cut down the time spent on responding to reviews from 33 hours to just 6 hours each month. This led to substantial cost savings of 1100 EUR/month.
More impressively, with the AI's support, the first hotels of DQuadrat Living were able to reduce the time spent of the General Management to 0 hours, because the night audit team was now able to handle all reviews during their spare time. This not only streamlined review management but also led to fewer distractions in the daily business.
2. Increased Employee Satisfaction and Productivity
With the help of MARA, every employee is now able to answer reviews. This reduced workload and stress for staff managing reviews and ensured quick feedback for the guests. Responding to reviews became as easy as a single click.
The time saved allowed the staff to focus more on value-adding tasks, especially spending time with guests, enhancing their satisfaction and overall experience at DQuadrat Living.
The Experience
Moving to MARA's Inbox & Analytics in June 2024 was a hassle-free process for DQuadrat Living. The transition required only two emails and a single onboarding workshop. This system allowed for a more in-depth analysis of insights, helping DQuadrat Living to better understand their guests' needs and address their problems swiftly.
Experience MARA today.
You don't have to grapple with time-consuming review management. Just like DQuadrat Living, you too can save time, improve your review response rate, and enhance guest satisfaction. To register for a free account, please click here or book a personalized demo with us.
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