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These awards are the most prestigious and sought-after in the hospitality industry, and this marks MARA's first time competing against more established players in the category. "Winning the award in our very first year is something we never imagined when launching the product in early 2024," said Tobias Roelen-Blasberg, Co-Founder of MARA. "It's a testament to the hard work and dedication of everyone on the team in building 'the new way' of AI-driven reputation management. We're incredibly fortunate to have the best and most innovative hoteliers among our customers, and we're grateful that so many took the time to vote for MARA."
In addition, MARA was the 7th most recommended app out of all hotel technology solutions worldwide, with more recommendations than hotel tech giants like Mews (winner of the PMS category).
Each year, 2.5 million hospitality professionals visit HotelTechReport.com to guide their technology investments. The HotelTechAwards selects the best hotel software products in each category by evaluating customer feedback alongside key metrics—including integration capabilities, company stability, market presence, partnership networks, and support excellence.
"The ranking process is simple, transparent, and unbiased--judging is based on time tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that MARA’s users decided the #1 Reputation Management Solution,” said Hotel Tech Report CEO, Jordan Hollander.
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“The authentic voice of the customer decides the winners of the annual HotelTechAwards - ranking hotel software solutions based on users’ experience in buying, implementing and using those solutions,” said Jordan Hollander, CEO of Hotel Tech Report. “We’re thrilled to highlight the value that the world’s leading software solutions deliver to their customers. By building a platform around the voice of the people actually using these hotel tech solutions, we’re able to deliver actionable, peer-to-peer insights that potential buyers can trust. Winning a HotelTechAward is the highest achievement in the industry because it’s based on data.”
The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and winners have been selected from more than 200 of the top technology products around the world. The HotelTechAwards are the industry's only data-driven awards platform with winners determined not by a handful of judges or popularity votes but by product reviews from a global community of verified hotel technology users across more than 120 countries.
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