Top Review Request Email Templates for Better Guest Feedback

Want to ask for reviews from your hotel guests but don’t know where to start? Crafting the perfect review request email can help turn satisfied customers into loyal advocates while boosting your hotel's online reputation. This article provides simple yet effective review email templates to encourage guests to leave a review on platforms like Google, TripAdvisor, or Facebook.

Learn how to personalize your review email, choose the right timing, and make it easy for guests to provide honest feedback. Whether you’re looking for more positive feedback or constructive insights, these templates will help increase engagement and drive more reviews for your hotel.

Key Takeaways

• Sending well-timed email requests for reviews can significantly enhance hotel bookings, brand visibility, and customer trust, as travelers rely on existing reviews to make informed decisions.
• The success of a review request template depends on personalization, gratitude, and making it effortless for guests to leave us a review.
• Leveraging multiple channels—email, SMS, and social media—helps track responses and ensures that valued customers can share their experiences conveniently.

{{blog-cta="/features/product-updates"}}

Why do review request emails matter?

In the hospitality industry, online reviews can make or break a hotel’s reputation. Travelers trust honest reviews from other customers more than traditional marketing materials, with nearly 80% of travelers reading multiple existing reviews before booking a stay. A well-crafted review email template encourages satisfied customers to leave a review, helping potential guests make informed decisions about where to stay.

Positive feedback doesn’t just boost credibility—it directly impacts bookings and revenue. Studies show that even a single positive review can increase hotel revenue up to 5-9% Having more Google reviews, Facebook reviews, and feedback on your business page improves visibility and makes your property stand out among competitors.

Sending review request emails is also an opportunity to engage with guests and show appreciation for their stay. By asking for honest feedback, hotels can demonstrate their ongoing efforts to enhance guest experiences. A strategically timed reminder email ensures higher response rates while helping businesses track responses through a user-friendly dashboard.

A well-planned review request campaign drives more bookings, builds customer trust, and fosters guest loyalty. Whether you run an independent boutique hotel or a global chain, using effective email templates can help you collect more reviews, address negative feedback, and strengthen your brand’s online presence.

Read more: How to Collect Reviews and Elevate Your Brand's Image

What are the benefits of online reviews for hotels?

Online reviews are a crucial aspect of any business, offering numerous benefits that can significantly impact your hotel’s success. Here are some of the most significant advantages of online reviews:

• Increased Credibility: Online reviews help establish trust and credibility with potential customers. When travelers see that your hotel has a high rating and positive reviews, they are more likely to trust your establishment and book a stay.
• Improved Visibility: Online reviews can improve your hotel’s visibility in search engine results. Google and other search engines consider the number and quality of online reviews when determining search rankings, making it easier for potential guests to find your hotel.
• Increased Conversions: Online reviews provide social proof, which can increase conversions. When potential guests see that others have had positive experiences at your hotel, they are more likely to make a reservation.
• Valuable Feedback: Online reviews offer valuable feedback that you can use to improve your services. By analyzing reviews, you can identify areas for improvement and make changes to enhance guest satisfaction.

By leveraging the power of online reviews, you can boost your hotel’s reputation, attract more guests, and ultimately increase your revenue: How to Use Online Reviews to Your Advantage – The Ultimate Guide

How reviews impact business for hotels?

Online reviews can have a significant impact on your hotel’s reputation and bottom line. Here are some ways in which reviews can influence your business:

• Reputation: Online reviews can make or break your hotel’s reputation. A high rating and positive reviews can attract more guests, while negative reviews can deter potential customers. Managing your online reputation is crucial for maintaining a positive image.
• Sales: Online reviews can directly impact your sales. Positive reviews provide social proof and establish trust with potential guests, leading to increased bookings and higher revenue.
• Customer Satisfaction: Online reviews can help you identify areas for improvement and increase customer satisfaction. By addressing feedback and making necessary changes, you can enhance the guest experience and encourage repeat visits.
• Search Engine Rankings: Online reviews can improve your hotel’s search engine rankings, making it more visible to potential guests. Higher visibility in search results can lead to increased traffic to your website and more bookings.

By understanding the impact of online reviews, you can take proactive steps to manage your reputation, improve guest satisfaction, and drive more bookings.

How to write a request for a review?

An effective review email does more than simply ask for reviews—it creates a meaningful connection with guests and encourages them to share their experiences. A well-crafted review request should have a compelling subject line, personalized messaging, and a touch of gratitude to make guests feel like valued customers.

To increase engagement, clearly explain why their honest feedback matters and how it helps improve future stays. Whether they booked directly through your business page or an e-commerce store, providing a seamless way for guests to leave reviews on your review page—such as Google, Facebook, or TripAdvisor—enhances your hotel's reputation and helps other customers make informed decisions.

1. Start with a strong subject line

Your subject line is the first impression and can significantly impact open rates. A clear, engaging subject line encourages guests to open your email and consider leaving a quick review. Try incorporating numbers, emojis, or a question, and keep it under 40 characters for maximum impact.

Examples:

• “How was your stay at [Business Name]? ⭐”
• “Share your experience & help other travelers!”
• “We’d love your feedback—leave us a review!”

Discover proven strategies to stand out in crowded inboxes and drive higher open rates: Quick Guide to Writing the Best Subject Lines for Your Review Request Emails

2. Personalize your message

Personalization makes your request feel more genuine. Address the guest by name and reference their recent purchase or stay details to show appreciation. For example:

"Dear [Guest Name], we hope you enjoyed your stay at [Hotel Name]! Your thoughts matter to us—could you take a moment to leave a review and share your experience with other customers?"

Personalized messages make guests feel valued and increase the likelihood of a response.

3. Express gratitude

A simple thank-you can make a big difference. Expressing gratitude in your review request email makes guests feel appreciated and strengthens their connection to your brand. A warm, friendly tone fosters loyalty and encourages them to take action.

4. Incentivize travelers without bribing

While you shouldn’t offer direct incentives for reviews, you can encourage participation by highlighting hotel perks, such as loyalty program benefits, discounts on the next purchase, or exclusive early access to special offers.

Example:

"As a thank-you, we’d love to offer you 10% off your next stay when you join our loyalty program!"

5. Create a sense of urgency

Creating a sense of urgency is an effective way to encourage guests to leave a review. Here are some tips for creating a sense of urgency in your review request emails:

• Use time-sensitive language: Incorporate language that creates a sense of urgency, such as “limited time offer” or “don’t miss out.” This encourages guests to take immediate action.
• Create a sense of scarcity: Create a sense of scarcity by limiting the number of reviews that can be left or by offering a limited-time promotion. This can motivate guests to leave a review before the opportunity expires.
• Use urgency-driven subject lines: Craft subject lines that create a sense of urgency, such as “Last chance to leave a review” or “Don’t miss out on this opportunity.” Engaging subject lines can significantly increase open rates.

By creating a sense of urgency, you can motivate guests to leave a review promptly, helping you gather valuable feedback and improve your hotel’s online reputation.

How should you time your review request emails?

The timing of review request emails plays a crucial role in securing positive feedback from travelers. Guests are more likely to leave a review when their experience is still fresh. Sending requests at the right moment—whether post-checkout or after a special experience—ensures higher response rates and more meaningful product reviews for your hotel.

Post-stay timing: When to ask for reviews?

For hotels, the best time to ask for reviews is typically within 24-48 hours after checkout, while memories of their stay remain vivid. A well-timed request makes it easy for guests to reflect on their experience and share insights with other customers.

• Immediate Post-Stay Requests: A friendly review email sent shortly after checkout ensures that satisfied guests share their impressions before distractions set in.
• Extended Stays or Special Experiences: If a guest stayed for multiple nights or booked a luxury suite, waiting 2-3 days before requesting a quick review allows them time to process their experience.
• Group Bookings & Events: For weddings, conferences, or group stays, follow up within a week to encourage attendees to share their collective experience.

Follow-up strategies for hotels

Not all guests respond to the first email, so a gentle follow-up increases the chances of receiving a review.

• One-Week Reminder: If a guest hasn’t responded, send a polite follow-up that emphasizes how their honest review helps future travelers.
• Subject Line Variations: Use a different approach for the second email to capture attention, such as:
  • “How was your stay? Share your thoughts with us!”
  • “A quick review helps fellow travelers—just takes a minute!”
• SMS or WhatsApp Reminders: If guests provided their contact details, a quick message with an insert phone number field makes it even easier to leave a review.

What are the channels for sending review requests?

Utilizing multiple channels for sending review requests maximizes the chances of receiving feedback. While emails are a trusted method, incorporating SMS and social media can enhance the likelihood of obtaining reviews.

Providing a choice of review platforms can lead to higher response rates and accommodate customer preferences.

a. Email

Emails are a trusted channel for requesting reviews, offering a direct and personalized approach. Over 85% of consumers use smartphones to read emails, so ensure the review request link works smoothly on mobile devices. Including a clear call to action and direct links to Google review platforms enhances the likelihood of receiving feedback.

Review requests can be sent via email blast or personal emails, offering flexibility in outreach strategies. Personalized messages and a compelling subject line can significantly improve engagement and response rates.

b. SMS

Using SMS for review requests can lead to higher engagement due to its direct nature. SMS messages have high open rates and quickly capture attention, making them an effective review request channel.

c. Social Media

Social media platforms like Facebook are recommended for asking for reviews due to their large user base and features. Local businesses can add review sections to their social media pages and include links for customers to leave reviews, encouraging more feedback.

Review Request Email Templates

Review request email templates streamline the process of gathering customer feedback. These templates cater to different scenarios, such as product purchases and service completions, and engage customers with a structured and persuasive review request template.

Crafting a non-pushy, persuasive message based on the customer journey is key to an effective review request email.

a. Product Purchase Review Template

An effective product purchase review request email should thank the customer for their purchase, request feedback, and express the importance of their input. Personalized messages make customers feel valued, enhancing the likelihood of receiving feedback. Expressing gratitude throughout the email shows appreciation for customer support and engagement.

A direct link to review platforms simplifies the process for customers and increases response rates.

Product review email example

Subject: Thank You for Your Purchase! We’d Love Your Feedback

Dear [Guest’s Name],

We hope you’re enjoying your recent purchase from [Business Name]! Whether it was our luxurious spa package, in-room dining experience, or exclusive travel kit, we’d love to hear your thoughts.

Your feedback helps us improve and allows other customers to make informed decisions when selecting their next stay or experience with us.

It only takes a minute! Simply click below to leave us a review:

[ Leave a Review ]

Thank you for choosing [Business Name]. We appreciate your support and look forward to welcoming you again soon!

Best,

[Your Name]

[Your Hotel Name]

b. Service Completion Review Template

Service completion review request emails gather feedback on the services provided. Engaging subject lines like ‘Calling all happy customers! Please leave a review. Share the love!’ can increase open rates. Including a ‘Review Us’ button and direct links to review platforms simplifies the feedback process.

Request review email sample

Subject: How Was Your Stay at [Hotel Name]? Tell Us in a Quick Review!

Dear [Guest’s Name],

We truly enjoyed hosting you at [Hotel Name] and hope you had a relaxing stay! Your opinion matters to us, and we’d love to hear about your experience.

Could you take a moment to leave a review and share your thoughts? Your honest feedback helps us enhance our services and ensures future guests enjoy the best experience possible.

👉 Click here to leave a review:

[ Review Us Now ]

We appreciate your time and look forward to welcoming you again soon!

Warm Regards,

[Your Name]

[Your Hotel Name]

c. Hospitality Industry Review Template

The hospitality industry relies heavily on customer feedback for continuous growth and improvement. A review request email template for this industry should include a thank you message, a request for feedback, and a link for reviews, encouraging customers to share their experiences and helping businesses enhance their services.

Request review email sample

Subject: Thank You for Staying at [Hotel Name]—Share Your Experience!

Dear [Guest’s Name],

It was a pleasure having you at [Hotel Name]! We strive to provide the best hospitality, and your constructive feedback helps us improve.

Would you mind sharing a few words about your stay? Whether it was our friendly staff, comfortable rooms, or top-notch service, we’d love to hear from you!

⭐ Click here to leave us a review:

[ Write a Review ]

Your insights not only help us grow but also guide future travelers in making informed decisions. We appreciate your time and hope to welcome you back soon!

Best Regards,

[Your Name]

[Your Hotel Name]

What are the best practices for review request emails?

Adhering to best practices when crafting review request emails can significantly enhance their effectiveness. Keep review requests brief and to the point to respect the customer’s time. A clear and direct call to action encourages immediate responses.

Including direct links to review platforms and expressing appreciation can further increase the likelihood of receiving valuable feedback.

a. Keep it short and simple

Getting straight to the point in a review request email respects customers’ time and ensures clear, concise communication. Using the 3-C principle (clear, concise, contextual) in the body of the email helps improve clarity and focus.

Brief emails lead to higher engagement, as customers have limited time and attention.

b. Provide direct links

Including direct links in review request emails simplifies the review process for customers, encouraging more responses. Easy access to the review link and the review page is essential.

A frictionless review process can significantly improve response rates.

c. Optimize for mobile devices

With many users reading emails on smartphones, optimizing review request emails for mobile devices is crucial. Ensure your emails have a clean design and user-friendly layout to enhance usability.

Use large fonts and a clear ‘Leave a Review’ button to make it easy for customers to provide feedback on the go, including leaving a review.

d. Creating a review request email automation

Creating a review request email automation can help streamline the review request process and increase the number of reviews you receive. Here are some steps for setting up an automated review request email campaign:

• Choose an Email Marketing Platform: Select an email marketing platform that allows you to create automated email campaigns. Popular options include Mailchimp, Constant Contact, and HubSpot.
• Set Up a Trigger: Set up a trigger that sends the review request email to guests after a specific event, such as checkout or completion of a service. This ensures that the request is sent at the optimal time.
• Create a Review Request Email Template: Design a review request email template that includes a clear call-to-action and a direct link to the review platform. Personalize the message to make guests feel valued and appreciated.
• Test and Refine: Test the automation to ensure it is working correctly. Monitor the results and make any necessary adjustments to improve the effectiveness of the campaign.

By automating your review request emails, you can save time, increase efficiency, and gather more reviews to enhance your hotel’s online reputation.

Improve your review request emails with MARA’s conversion optimized guest surveys

Simply sending review request emails isn’t enough—how you collect and manage guest feedback plays a crucial role in shaping your online reputation. With MARA’s AI Review Assistant, you can optimize your review requests using smart, conversion-focused surveys that encourage more 5-star ratings. This powerful tool helps you engage guests at the right moment, making it easier to gather valuable feedback and boost positive online reviews.

{{blog-cta-book-demo="/features/product-updates"}}

Optimized Guest Feedback Collection

MARA also helps you gather more 5-star reviews with its Guest Feedback Collection feature. You can create conversion-optimized surveys in minutes and share them via a dedicated link. Guests will be asked about their experience, and those with positive feedback will be encouraged to leave a public review on platforms like Google or Tripadvisor. The tool allows you to configure survey routing based on the overall rating and even generates a draft review for guests to increase conversions. The survey link can be included in post-stay emails, or a QR code can be displayed at your property to effortlessly collect more feedback and improve your online reputation.

AI-powered Review Inbox

One of the key features of this tool is the Review Inbox. Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google, Booking.com, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

Advanced Review Analytics

To help you understand and analyze the multitude of reviews, the Review Assistant also incorporates Review Analytics. This provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize guest experience without requiring you to be a data expert.

The most personal response AI

MARA's AI isn't just about efficiency; it's about personalization too. The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback and economize both time and money, is the reason behind its growing popularity.

Managing online reviews need not be an overwhelming task. With the appropriate software, not only can you streamline the process, but you can also personalize your responses, and derive valuable insights from the reviews. So, why hesitate to give our AI Review Assistant, MARA, a try? It's completely free for testing, doesn't require a credit card, and can be fully operational in less than five minutes.

Final thought

Review request emails are a vital tool for gathering customer feedback and enhancing your brand’s reputation. By following best practices, crafting personalized and timely emails, and utilizing multiple channels, you can significantly improve your review request campaign. Handling negative reviews with care and leveraging positive reviews in your marketing efforts can further boost your business. Start collecting reviews today and watch your business grow through valuable customer insights.

This is one of the hero content pieces in “Online Reputation Management for Hotels".