Review Response Generator: What Is It and What Is It Not?

Why are online reviews important?

Reviews are essential for any business and a crucial piece of the online reputation of any business trying to acquire customers online. If customers are for example enticed by the pictures of an Airbnb, but see multiple negative reviews, it can be a dealbreaker. Similarly, customers are unlikely to visit a restaurant with only two stars.

💡 81% of travelers check online customer feedback before booking accommodation. 72% of travelers prefer a hotel with a higher guest review score over one with a brand name or a lower price. For example, guests would pay 35% more for a hotel with a score of 4.4 than one with a score of 3.9.

Reviews are indispensable for your business, so prompt responses are vital. Remember, these people have taken the time to provide feedback because they care about their experience with your business. It doesn't matter if it's good or bad - all customers deserve a professional response.

But answering reviews can be a daunting and time-consuming task. AI response generators can overcome this challenge and assist you in responding quickly without compromising the individual message.

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What is the importance of review response?

Responding to online reviews is considered a lucrative marketing strategy, as it’s one of the best ways to boost your online reputation. Here are some of the benefits of responding to reviews:

• Create more content to boost search engine visibility
• Increase customer engagement
• Mitigate the effects of negative reviews
• Optimize positive reviews as marketing content
• Generate better online conversion rates

What is a Review Response Generator not?

A review response generator is not a comprehensive solution for reputation management, nor is it a simple text reply generator. It specializes in what its name implies: generating automated responses to reviews.

Relying solely on review response generators is not enough for robust reputation management. However, it is a great way to save time and money when responding to guest feedback.

💡  93% of internet users say customer feedback influences their purchasing decisions.

For a 360-degree solution for reputation management, check out online reputation management (ORM) tools! ORM tools help businesses manage and optimize their reputation on various online review platforms. These tools have a broader range of features to build, manage and grow a positive reputation for your business, such as:

• A centralized review inbox to manage guest reviews from various channels like Google, Booking or Tripadvisor.
• A review inbox usually comes with the possibility to cerate custom templates that can help you save some time. Learn why you should be careful when using templates and how it can harm your online reputation in this article.
• Analytics: ORM tools can help hotels monitor their online reputation by using AI to detect topics and sentiment in reviews. This can help hotels identify potential issues and improve processes to ensure guest satisfaction.
• Competitor analytics is a valuable feature for hotels to gain insights into the competitive landscape, identify areas of improvement, develop a successful marketing strategy, stay ahead of the competition, and understand customer preferences.
• Guest satisfaction surveys are an important tool for hotels to gain valuable insights into their services, amenities, and customer service. They can help inform decisions to improve the overall guest experience, increase customer loyalty, and encourage repeat business. Online reputation management tools can be used to create surveys to collect first-hand feedback that is actionable and not public.
• With review widgets hotels can increase their online reputation by displaying positive reviews on their website and social media channels. This can help potential customers get an idea of the hotel's quality and make an informed decision on whether to book a stay.
• Ticket routing is a useful feature for larger hotels that helps multiple people collaborate on responding to reviews. It can help assign tasks to the right person, track progress, and ensure that responses are sent within a certain time frame. It can also help gather additional information if needed, such as if a guest complains about a poorly cleaned room.

What is a review response generator?

A review response generator is a tool that delivers individualized responses in seconds. Its purpose is to save time when writing personalized responses to reviews. Usage is simple: any review can be copied into the software, and with one click, a personalized response is generated.

Here are some of the benefits of AI review response generators:

1. Save time and money

When running a business, every resource is valuable. The manner in which you allocate your time and staff is of utmost importance.

Manually responding to reviews can be effective when the volume of customer feedback is relatively low. However, when reviews come from various sources and platforms, keeping up with them all can be difficult. You'll have to open each review, comprehend the sentiment, and create a tailored response for each. Utilizing a template and the copy-and-paste method may be tempting, but be aware that doing so can have a detrimental impact on your online reputation.

Customers desire a personalized experience when visiting your hotel, restaurant, or retail store. Utilizing the copy-and-paste approach for numerous reviews will not create a feeling of specialness for customers and may damage your online reputation.

AI review response assistants like MARA can help you replying to loads of reviews quickly by generating personalized responses with a click on a button. In fact, a study of MARA reveals that the average time for crafting an individual answer can be reduced from 6 to 2 minutes.

2. Respond with a personal touch so you can forget templates

We believe that customers should feel appreciated and valued, so we strive to make sure that every response we generate is one-of-a-kind and conveys a personalized touch. We don't use any templates or cookie-cutter responses; instead, the AI is crafting individualized replies that show our customers that you care about their questions and concerns. We understand the importance of crafting meaningful, human-like interactions, and we always aim to provide the best customer service experience possible.

3. Boost Your Response Rates

If you're looking for a way to take your response rates to a whole new level, then look no further than our cutting-edge AI. With the help of this technology, you can now achieve 100% response rates effortlessly, without having to worry about any manual effort or time-consuming tasks to get there.

4. Improve Online Reputation

Having an excellent online reputation is essential to any business. Not only will customers appreciate that you take their individual feedback into consideration, but those researching your business will be able to see that you care about what others think. An increase in your online reputation can be accomplished by responding thoughtfully to customer feedback, as well as by creating positive content that accurately portrays your business. Additionally, it is important to address any negative feedback or reviews in a prompt and professional manner to ensure that your online reputation remains intact. A strong online reputation can help you to gain more customers, improve relationships with existing customers, and even increase your credibility and visibility. Taking the time to focus on your online reputation will undoubtedly pay off in the long run.

5. Improve Overall Ratings

According to a Harvard Business Review study, replying to all customer reviews can lead to better ratings, making it easier to draw in more customers.

6. Preserve Mental Energy for the Day

Stop wasting precious brain power trying to start every review responses from scratch again and again. With the right tools, you can answer your reviews in just a few minutes, freeing up your brain power for more important tasks throughout the day.

7. Provide intuitive software from the start

MARA is the perfect response generator for anyone looking for simple and efficient ways to respond to customer reviews quickly. With just a few clicks, you can copy a review and generate individualized responses in a matter of seconds - making it easier than ever before to engage with customers and provide them with the best possible experience. MARA takes the hassle out of responding to reviews and makes it easy to get started right away.

8. Generate well-crafted and reliable replies

Get your entire team working together on review responses, without compromising on the quality of the replies.

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Can I use a review response generator with an ORM tool?

Yes, you can leverage your ORM platform with a review response generator online to save time and money. This combination makes it even easier to respond to customer feedback quickly.Remember, your ORM platform enables you to maintain your online reputation across all review sites. This means that you can respond to reviews from all review platforms (Google, TripAdvisor, Airbnb, etc.) from your ORM platform, copy and paste them into your review response assistant, generate tailored and individual responses, and paste the replies back into your ORM software - all without having to access each platform manually.

How do you respond to an online review with AI?

Our AI review assistant is a fast and simple solution for generating individual responses to every kind of customer feedback. You don't need any technical knowledge or skills to quickly generate personalized replies.

You can use MARA for:

• Restaurant reviews
• Hotel reviews
• Airbnb and TripAdvisor reviews
• Google reviews
• Any online reviews!

So, how do you use our AI review assistant? Well, you can accomplish this in four simple steps!

Step 1: Open your ORM tool or booking platform

Open your ORM tool's review inbox, or navigate to the section of your booking platform that displays all unanswered reviews of your business.

Step 2: Personalize your settings

Now that you know which reviews you want to respond to, personalize your MARA settings to get the perfect review responses. To get to your settings, go to the left-hand menu, and click “Accounts”.

Insert your business type into the field "What is Reviewed?". You can also select your preferred tone of voice as either formal or casual and adjust the length of your response to either auto, detailed, or brief. Additionally, for an additional layer of personalization, you can add a signature to your response. It is highly recommended that you include your business name in your signature for a more personal review response.

Step 3: Copy and paste your online reviews into MARA and generate a reply

You can quickly copy and paste individual online reviews into MARA, then press the "Generate Reply" button to see the AI create a review response before your eyes. A summary of the review is also displayed, highlighting the main points of the feedback.

Step 4: Edit and Publish

Skim over the content to ensure it covers all the points you want. If not, simply press the "Generate Reply" button again to receive a new suggestion. As soon as you are satisfied with the response, simply copy the response into your ORM tool or the booking platform to publish it.

Use Customer Alliance with MARA AI Review Reply Assistant

Responding to online reviews can be a daunting task, but it doesn't have to be with Customer Alliance and MARA AI Review Assistant. MARA is an intuitive tool designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

Comprehensive Review Inbox

One of the key features of MARA is the Review Inbox, which can easily be integrated with other software such as Customer Alliance. Your review inbox makes responding to reviews as simple as hitting "Generate reply" and clicking "Send". The Review Inbox connects to multiple review sources, including Google, Booking.com, and Tripadvisor, giving you a panoramic view of all your reviews. And you can even configure review response automation: Why not allow MARA to automatically respond to simple reviews, like 5-star Google reviews with no text, ensuring you never miss a review? Daily notifications about new reviews keep you updated and in control.

Advanced Review Analytics

MARA AI does more than just crafting review responses. The intuitive tool automatically extracts customer insights from your online reviews, helping you tailor your offers to your guests. To help you understand and analyze the multitude of reviews, the Review Assistant also incorporates Review Analytics. This provides actionable, easy-to-understand insights that are tailored exclusively to your business. With MARA, you can quickly get the gist of all your reviews without needing to read each one. The analysis is so detailed that you can find out about specific issues like "water in the pool is too cold" or "lack of vegan breakfast option”. These insights help optimize the guest experience without requiring you to be a data expert.

The most personal response AI

One of the most common misconceptions about using AI is that it uses generic templates when responding to reviews. MARA is specifically created to deploy personalization strategies to your review management process, allowing you to build strong customer relationships. MARA's AI isn't just about efficiency; it's about personalization too. The Brand Voice feature allows the AI to adapt to your tone, making sure your responses sound authentically you. Plus, with Smart Snippets, you can "teach" the AI how to respond to recurring praises or complaints. Your AI then incorporates this information into its responses, but always with different words, providing more personalized, relevant replies.

This review response assistant has quickly become a game-changer for over 2000 customers. Its promising capacity to elevate your overall rating, amplify response rates, glean insights from customer feedback, and economize both time and money is the reason behind its growing popularity.

Final Thought

A review response generator is a tool that quickly provides individual responses to customer reviews. It is not a comprehensive solution for reputation management, but it can be used in combination with an online reputation management tool to save time and money when responding to customer feedback. With the appropriate software, not only can you streamline your online reputation management process, but you can also personalize your responses, and derive valuable insights from the reviews. So, why hesitate to give our AI Review Assistant, MARA, a try? It's completely free for testing, doesn't require a credit card, and can be fully operational in less than five minutes.

This post is part of our hero content series on "AI Review Replies: All You Need to Know", “Online Reputation Management for Hotels" and “The Future of Hospitality Industry: Integrating AI into Hotels and Restaurants".